PROPERTY DATA × HUMAN IDENTITY

Property data should connect to people.

Every property generates information. Every owner, agent, lender and real estate professional has a relationship to that information. Haccretion connects persistent digital property profiles with the user profiles of the people who own, market, finance, improve and interact with real estate.

PROPERTY DATA• PROPERTY PROFILE• OWNER• AGENT• LENDER• BUYER• CONTRACTOR• LISTING• TRANSACTION• HISTORY• • • • •
WHAT IS PROPERTY DATA?

A property is described by more than one database.

Property data is the collection of information that describes a real estate asset, its characteristics, history, market activity and relevant relationships.

There is no single universal source for everything known about a property. Governments create parcel and assessment records. Owners know about improvements and features. Agents create listing information. Professionals produce inspections, valuations and other records. Transactions create market history.

THE PROPERTY INFORMATION LAYER

One property. Many sources of information.

01 — PUBLIC RECORDS

Parcel & government data

Parcel identifiers, assessment information, recorded characteristics and other information originating from public sources.

02 — OWNER

Owner-provided information

Features, renovations, photographs, systems and other appropriate information supplied by a verified property owner.

03 — PROPERTY

Physical characteristics

Information describing the structure, land, rooms, features and physical characteristics associated with the asset.

04 — PROFESSIONAL

Professional information

Appropriate data associated with identified agents, brokers, inspectors, appraisers or other real estate professionals.

05 — MARKET

Listing & market activity

Listing price, status, representation, marketing information and other facts associated with a particular market event.

06 — HISTORY

Property & transaction history

Appropriate historical information associated with improvements, prior market events and transactions.

THE DIFFERENCE

Traditional databases describe properties. Haccretion is designed to connect properties to the people behind the data.

PROPERTY GRAPH × SOCIAL GRAPH

Property profiles connect to user profiles.

The relationship between a person and a property matters. Instead of reducing everyone to anonymous fields inside a listing record, Haccretion can connect an identified user profile to the property profile through a defined role.

DIGITAL PROPERTY PROFILE Property
VERIFIED RELATIONSHIP Owner

Claims and maintains appropriate owner-provided information.

PROFESSIONAL RELATIONSHIP Agent

Connects professional identity and representation to the property.

MARKET INTEREST Buyer

Discovers, follows and interacts with property opportunities.

FINANCIAL RELATIONSHIP Lender

Connects financing professionals to relevant real estate activity.

PROPERTY SERVICE Contractor

Connects service professionals with properties and owners.

MARKET ROLE Seller

Connects a property owner with a specific decision to enter the market.

RELATIONSHIPS, NOT JUST FIELDS

The same user can have different relationships to real estate.

OWNER → PROPERTY

Ownership

A verified relationship can connect a user's profile with a property and provide access to appropriate owner-facing tools and owner-provided information.

AGENT → PROPERTY

Representation

An agent profile can connect to a property through a defined professional or listing relationship rather than becoming an anonymous name inside a record.

BUYER → PROPERTY

Interest

Buyers can discover and interact with properties while maintaining their own persistent identity and relationships across the network.

LENDER → USER

Financing

Financing relationships can connect lenders with users and relevant property activity without turning the lender into the source of unrelated property facts.

PROFESSIONAL → PROPERTY

Services

Contractors and other service professionals can build identities and relationships around the real properties and people their work serves.

USER → USER

Network

People can also follow, communicate and build professional relationships with each other independently of any single property transaction.

TWO PERSISTENT IDENTITIES

People have profiles. Properties have profiles.

01 — PROPERTY PROFILE

The digital identity of the asset.

The property profile persists independently of any one listing. It provides a common point to which appropriate data, history and relationships can connect.

Property identity Persistent
Characteristics Property data
Owner information Relationship-based
Listings Market events
History Connected over time
02 — USER PROFILE

The digital identity of the person.

A Haccretion user profile can represent an owner, buyer, seller or professional. That identity persists across properties, conversations, relationships and transactions.

Personal identity Persistent
Professional role Where applicable
Property relationships Contextual
Network relationships Social graph
Activity Connected to identity
WHO SAID WHAT?

Connection does not erase the source of the data.

OWNER-PROVIDED

The owner supplied it.

Owner-contributed facts can be associated with the verified user and identified as owner-provided information.

PUBLIC RECORD

The public source supplied it.

Government or public-record information can remain attributable to the relevant source rather than becoming an owner claim.

PROFESSIONAL

A professional supplied it.

Appropriate professional information can remain connected to the identity or role responsible for providing it.

LISTING

The market event created it.

Listing-specific facts can remain connected to the listing event, representation and time period to which they belong.

Haccretion
ONE CONNECTED REAL ESTATE GRAPH

This is where property data becomes a social network.

Haccretion's model connects two graphs. The property graph describes real estate: properties, information, listings and transaction events. The social graph describes people: owners, buyers, sellers, agents, lenders, contractors and their relationships. Connecting the two creates a real estate network where information has context, properties have persistent identities and the people behind real estate are no longer disconnected from the data describing it.

FREQUENTLY ASKED QUESTIONS

Property data, profiles and identity.

01

What is property data?

Property data is information describing a real estate asset. It can include parcel and public-record information, physical characteristics, owner-provided information, listing activity, professional information, improvements and transaction history.

02

What is a digital property profile?

A digital property profile is a persistent online identity for a property. In Haccretion's model, appropriate property information, history, listings and relationships can connect to that profile over time.

03

How does property data connect to user profiles?

Haccretion connects property profiles to relevant user profiles through defined relationships. A user might be a verified owner, listing agent, buyer, lender or service professional. The relationship explains how that person is connected to the property.

04

Can property owners update property information?

Haccretion's model is designed to allow verified owners to participate in maintaining appropriate owner-provided information. Public records, professional data and information from other authoritative sources should remain identifiable by source rather than being freely overwritten.

05

Is a property profile the same as a listing?

No. A property profile represents the persistent property. A listing represents a particular market event associated with that property. The property can therefore maintain a digital identity even when it is not currently for sale.