30-Month Operating Plan

Build the infrastructure. Launch the market. Establish the network.

Haccretion's 30-month operating plan defines how the company intends to move from a founder-built platform into an institutional real estate network through technology development, brokerage operations, direct property inventory, professional participation, transaction infrastructure, market expansion and first-party data.

Explore the Plan Investor Overview

Months 0–6BuildInstitutional foundation

Months 7–12LaunchFirst operating market

Months 13–18ValidateRepeatable marketplace activity

Months 19–24ReplicateMulti-market deployment

Months 25–30ScaleSystematic network expansion

Operating Strategy

Five phases. Six months each. One integrated operating strategy.

Every phase must materially change what Haccretion is capable of operating.

The operating plan is not a feature roadmap. Product development, brokerage operations, inventory generation, professional recruitment, transactions and geographic expansion are managed as interconnected operating systems.

A marketplace without property inventory has limited utility. Brokerage operations without scalable technology do not accomplish the platform thesis. Technology without market-entry infrastructure does not create market density.

The objective is therefore to build these capabilities in sequence while allowing each completed phase to support the next.

Phase 010–6Months

Build.

Transform Haccretion from founder-built infrastructure into an institution capable of supporting a live real estate market.

Technology + Product

Production infrastructure.

Establish scalable cloud and database infrastructure.
Rebuild authentication and account architecture.
Establish consumer and professional identity systems.
Build persistent property profiles and property claiming.
Rebuild property search, discovery, social feed and messaging.
Build listing creation and management.
Establish CRM, transaction and document architecture.
Implement analytics, observability, permissions and administration.
Begin production AI infrastructure.

Property + Data

Build the property graph.

Create persistent property identities.
Connect properties to owners and claimed profiles.
Connect listings to agents and brokerages.
Structure buyer and seller interactions around properties.
Prepare transaction events to become part of property history.
Establish the foundation for first-party marketplace intelligence.

Thannhauser Estates

Establish the inventory engine.

Establish brokerage operating and compliance procedures.
Establish transaction-management procedures.
Recruit brokerage leadership.
Begin agent recruitment and onboarding.
Create direct listing workflows into Haccretion.
Establish outside-agent cooperation procedures.
Develop brokerage reporting and initial market procedures.

Organization

Remove single-founder dependence.

Recruit engineering and product leadership.
Build product, design, data and AI capabilities.
Build brokerage operations and compliance functions.
Establish growth and market-entry capabilities.
Establish finance, reporting and operating controls.
Formalize outside legal and professional support.

Month 6 Operating PositionHaccretion has transitioned from founder-built infrastructure toward a production organization with scalable core technology, brokerage infrastructure, an institutional team and the systems necessary to enter its first market.

Phase 027–12Months

Launch.

Turn the infrastructure into an operating real estate market with direct inventory, consumers, professionals and transaction activity.

Platform

Enter production.

Launch the property marketplace.
Launch persistent property and professional profiles.
Launch direct listings and property claiming.
Activate social networking and messaging.
Activate professional discovery and listing engagement.
Deploy initial CRM and transaction workflows.
Deploy marketplace analytics and notifications.

Inventory

Create direct property supply.

Originate initial inventory through Thannhauser Estates.
Bring listings directly into Haccretion.
Connect every listing to its persistent property identity.
Establish workflows for participating outside professionals.
Measure inventory depth, freshness and engagement.

Professional Network

Build the market around the property.

Recruit agents and brokers.
Recruit lenders and financing professionals.
Recruit contractors and service providers.
Recruit investors and developers.
Begin accumulating professional activity around properties.

Consumer + Geography

Concentrate market density.

Acquire buyers and sellers in the initial market.
Drive homeowner property claims.
Acquire prospective movers and investors.
Concentrate spending instead of pursuing superficial national coverage.
Measure supply and demand at the market level.

Initial Market Flow

Seller

→

Brokerage / Professional

→

Direct Haccretion Listing

→

Property Profile

Consumer Discovery

→

Professional Interaction

→

Transaction

→

First-Party Data

Month 12 Operating PositionHaccretion is operating as a live marketplace with direct property inventory, consumers, professionals, brokerage operations and transaction activity concentrated within its initial market.

Phase 0313–18Months

Validate.

Establish repeatable marketplace behavior and determine the economics of the operating model using live market activity.

Supply

Broaden inventory sources.

Increase Thannhauser Estates-originated listings.
Increase independent-agent listings.
Onboard participating brokerages.
Expand property-owner participation.
Measure listing acquisition and inventory retention.

Marketplace

Measure network behavior.

Track active listings and listing growth.
Track property claims and owner activity.
Track active buyers and sellers.
Track professional participation and retention.
Track messages, connections, engagement and leads.
Track transactions initiated and completed.

Economics

Establish operating benchmarks.

Measure consumer acquisition cost.
Measure professional acquisition cost.
Measure revenue per transaction.
Measure revenue per professional.
Measure membership and brokerage economics.
Measure retention and transaction conversion.
Measure market-level operating cost.

Product

Develop from market behavior.

Expand CRM and transaction management.
Expand document workflows.
Improve buyer-property matching.
Develop recommendations and notifications.
Expand seller and agent analytics.
Develop property intelligence.
Expand AI-assisted professional workflows.

Month 18 Operating PositionHaccretion has established measurable marketplace behavior across supply, demand, professional participation, transactions, retention and unit economics, providing management with the operating data required for geographic replication.

Phase 0419–24Months

Replicate.

Convert the first-market operating experience into a standardized system for establishing Haccretion in additional markets.

Market Selection

Choose markets deliberately.

Evaluate transaction volume and property values.
Evaluate population and professional density.
Evaluate consumer acquisition economics.
Evaluate brokerage economics.
Evaluate regulatory requirements.
Evaluate competitive conditions and market-entry cost.

Deployment

Standardize market entry.

Complete regulatory preparation.
Establish brokerage infrastructure.
Recruit local professionals.
Create direct property inventory.
Launch concentrated consumer acquisition.
Establish marketplace activity and transactions.
Measure time and cost to market density.

External Participation

Expand beyond the internal brokerage.

Increase independent-agent participation.
Onboard outside brokerage accounts.
Expand professional memberships.
Increase lender participation.
Increase service-provider and business participation.

Data

Compound the property network.

Aggregate property activity across markets.
Connect owner, listing and professional relationships.
Accumulate transaction histories and marketplace signals.
Expand first-party behavioral data.
Use multi-market data to improve discovery and intelligence.

Month 24 Operating PositionHaccretion operates across multiple markets using a standardized market-entry framework while accumulating first-party property, professional, marketplace and transaction data across the network.

Phase 0525–30Months

Scale.

Transition from market-by-market validation to systematic network expansion and deeper utilization of the data, transaction and professional infrastructure already established.

Geographic Expansion

Increase active markets.

Deploy the standardized market-entry framework.
Increase regional operating coverage.
Improve launch efficiency between markets.
Increase local supply and professional density.
Optimize market-level acquisition economics.

Marketplace

Increase network density.

Increase properties and direct listings.
Increase owners, buyers and sellers.
Increase agents and participating brokerages.
Increase lenders and service providers.
Increase transaction activity and repeat usage.

AI + Property Intelligence

Turn activity into intelligence.

Improve property recommendations.
Improve buyer-property matching.
Improve professional matching.
Prioritize leads and transaction opportunities.
Expand market and property intelligence.
Automate professional workflows.

Ecosystem Expansion

Activate additional layers deliberately.

Evaluate broader Thannhauser Capital Partners deployment.
Evaluate lending and capital partnerships.
Connect financing workflows to marketplace activity where appropriate.
Expand ecosystem capabilities when transaction density supports them.
Preserve the transaction network as the operating foundation.

Month 30 Operating PositionHaccretion has established a multi-market operating network supported by scalable technology, direct property inventory, brokerage infrastructure, professional participation, transaction activity, first-party data and a repeatable framework for continued geographic expansion.

Network Development

Each side of the network strengthens the others.

The operating strategy is designed to create compounding utility as inventory, consumers, professionals, transactions and data accumulate inside the same system.

01More Properties

Direct inventory creates more reasons for buyers, owners and professionals to use the network.

02More Consumers

Consumer demand increases the value of Haccretion to agents, brokerages and service professionals.

03More Professionals

Professional participation creates more inventory, relationships, services and transaction opportunities.

04More Transactions

Transactions create revenue, marketplace history and additional first-party property intelligence.

05More Data

Property and behavioral data improve discovery, matching, intelligence and operating decisions.

06Greater Utility

Improved utility strengthens retention and increases the value of joining the network.

The Capital Behind the Plan

The $20M financing is designed to capitalize the 30-month operating plan.

The financing amount follows from the operating requirements of the plan: production technology, market entry, brokerage infrastructure, institutional leadership, legal and compliance capacity, and working capital.

Current Financing

$20M institutional equity round.

The round is intended to provide milestone runway across the five operating phases rather than simply extend the company's time to another financing event.

Platform & AI Development$8.0M

Market Expansion$4.0M

Thannhauser Estates$3.0M

Institutional Team$2.0M

Legal + Compliance$2.0M

Working Capital$1.0M

The financing amount is a consequence of the operating plan—not the starting point for it.

30 months. Five phases. One integrated system.

Move Haccretion from founder-built product to functioning market, from functioning market to repeatable marketplace activity, and from repeatable activity to scalable multi-market real estate infrastructure.

Investor Overview Funding Round Haccretion Ecosystem